Packaging CASE STUDIES.
PACKAGING & BRAND SYSTEMS
Great packaging does more than attract attention. It helps consumers understand a product, navigate a portfolio and recognize the brand wherever it appears. My approach combines consumer thinking, brand strategy and design discipline to turn complex product lines into clear, distinctive systems built to grow.
In-Market Designs Viewable at FDM and Natural Channel Retailers Below
Natrol Quick Balance Mints.
THE CHALLENGE
Extend Natrol’s recently introduced brand architecture into a new format while giving Quick Balance Mints a more premium, expressive identity.
THE RESPONSE
We created an ombré packaging system with flavor-led color combinations that make each variety immediately distinctive. The metal tin created an opportunity to break from the conventional supplement-bottle format, and combine modern energy with a subtle retro character.
THE RESULT
A recognizable extension of the Natrol brand with enough personality to establish Quick Balance Mints as its own product platform.
Creative Director: Ara Soghomonian
In-House: Creative Team
REBRAND:
Jarro-Dophilus Probiotics.
In 2021, Jarrow Formulas, a dietary supplement pioneer, embarked on its first external restage by an agency since the inception of the company in 1977, a massively complex initiative. Recent master-brand concepts were submitted by our agency , but was still incomplete and not scalable across a 225 SKU portfolio with distinct category segmentation.
THE CHALLENGE
Translate Jarrow Formulas’ new architecture across a complex 34-SKU probiotic subset.
THE RESPONSE
Our in-house team strengthened the probiotics communication and product differentiation, while preserving a clear visual relationship to the broader Jarrow brand architecture.
Additionally, we developed a more navigable probiotic portfolio that included brand guidelines and created a consistent foundation for future extensions.
Creative Director: Ara Soghomonian
In-House: Creative Team
Photo credit: Jarrow Brand Team
THE REBRAND ACROSS
SOCIAL CHANNELS.
Working with our external agency partner, our team executed a social media campaign that took the concept of “science + art,” a company mantra for decades, and applied it into the digital age.
The campaign content used the portfolio’s updated typography, color and product hierarchy to create a consistent brand presence while adapting the story to different products, benefits and consumer needs.
Creative Director: Ara Soghomonian
External Partner: 3 Mad Fish
In-House: Creative Team
OWNABLE Brand ASSETS.
For the 2024 Natrol Kids Magnesium Gummies launch, we expanded Natrol IP with the concept of “Mel the Monster,” a familiar character to consumers and developed an updated, flexible brand asset.
Our internal team evolved the existing Kids architecture to create a system supported future line extensions.
Creative Director: Ara Soghomonian
In-House: Creative Team
Packaging in Action
A selection of packaging systems translated into consumer-facing campaign imagery.
