Digital / Video Content.
With my background in film, digital video content has always been one of my favorite ways to bring an idea to life. From brand campaigns and product launches to animation, education and social content, here’s a selection of digital content I’ve helped shape, develop and lead.
natrol: sleeping beauty FY22
A playful 15-second spot that turns “beauty sleep” into a literal transformation, using a familiar fairy-tale idea to make Natrol’s sleep benefit instantly memorable. I led the internal brand campaign development as one of my first projects following being brought in as Head Creative at Natrol.
Natrol® Creative Director: Ara Soghomonian
Agency: 9th Wonder
Built around the “Sleep Tonight. Live Tomorrow.” platform, my team worked with 3 Mad Fish to build integrated campaigns that positioned melatonin as an enabler of a fuller, more active life through better sleep. This OTT served as the source creative for campaign execution across Amazon (A+ and Brand Store).
Natrol® Creative Director: Ara Soghomonian
Agency: 3 Mad Fish
Natrol: Sleep tonight. Live tomorrow fy24
I wrote and directed numerous probiotic spots to help bridge the scientific gap and explain the health benefits of good bacteria. This :30s spot centered a digital launch campaign that funneled 794k views on YouTube and became the 2nd best selling probiotic in the portfolio.
Jarrow® Creative Director: Ara Soghomonian
Animation Design: Frank Contreras
JARROW: Building A true probiotic for women
I led the internal creative to develop this playful spot celebrating kids’ unfiltered energy and giving parents a simple, clean-ingredients message about Natrol’s KIDS Melatonin offerings.
Natrol® Creative Director: Ara Soghomonian
Agency: 3 Mad Fish
NaTROL kids:
No artificial ingredients
Jarro-Dophilus® Infant, our next-generation liquid probiotic, was the first of its kind and the hero innovation in our FY19 product pipeline. I wrote and directed this spot to focus on the importance of the first 1000 days of a baby’s life and the health of the microbiome.
Jarrow® Creative Director: Ara Soghomonian
Animation Design: Frank Contreras
JARROW: Building a Healthy Microbiome
We developed taking your “next day, your best day'“ as our central brand message for fiscal year 2024 as the bridge to Natrol’s incoming packaging refresh. I helped turn the familiar chaos of a racing mind at bedtime into a relatable story for Natrol Sleep+ Calm.
Natrol® Creative Director: Ara Soghomonian
Agency: 3 Mad Fish
Natrol: CALM YOUR MIND FY24
I produced this animated introduction to Jarrow’s probiotic set, focusing our campaign on how “Clinically Documented Strains Matter.” The campaign’s main goal was to build differentiation between Jarrow’s science-backed strains and generic bacteria of competitors.
Jarrow® Creative Director: Ara Soghomonian
Animation Design: Frank Contreras
JARROW: CLINICALLY DOCUMENTED STRAINS MATTER™
Working with our internal sales team, I created a series of animated spots that helped bring Jarrow’s focus on science to life through a simple, product-focused visual story.
Jarrow® Creative Director: Ara Soghomonian
Animation Design: Frank Contreras