Case Study / Creative Campaign
ACTIVATING
A MORE SUPERIOR YOU.
Every meaningful pursuit begins the same way: the hardest part is starting. That simple truth became “Superior Starts,” a campaign platform connecting Jarrow’s product promise to people’s personal ambitions. I shaped the platform from the brand side with our internal team, defining a new, motivational story from a traditionally science-led brand.
Agency: 3MF
Brand Creative Director: Ara Soghomonian
For nearly 50 years, Jarrow Formulas built its reputation on superior science without relying on a brand ambassador. To introduce its first, we needed someone who embodied the same drive and high standards behind our products.
Robin Arzón was our natural choice. An athlete, author, fitness leader, entrepreneur and former corporate lawyer, she had repeatedly turned new beginnings into personal breakthroughs.
Choosing the BRAND’S FIRST-EVER Ambassador.
Creating AN Ownable CREATIVE SYSTEM THAT COULD SCALE.
In partnership with 3MF (3 Mad Fish), we developed more than a campaign line. Our team built a flexible creative system that connected personal performance while remaining part of ownable and recognizable creative execution of the newly launched brand identity.
The result was an integrated system that could scale across advertising, social, retail, PR and experiential work while keeping its central idea: encouraging people find their own Superior Start.
Make the IdeaS Easier to Build.
To make the campaign scalable, my team translated the direction into practical creative tools. We built visual behaviors and guardrails that kept every execution aligned while giving teams enough flexibility to adapt the system across products and channels. Clear relationships between product benefits and imagery made the work easier to build, review and extend.
