I’m Ara, I’ve spent 20 years in the creative field shaping what’s complicated into campaigns and stories that are simple. I began my career at 20th Century Fox and later spent most of my career at health and wellness CPG brands. Here’s what I’ve been up to the last decade or so. Feel free to shoot me an email, I’d love to collaborate.

20+

years
experience

Hundreds

of SKUs
launched

20+

years
experience

20+

years
experience

From consumer insights, to product development and innovation, I’ve lead brand creative from every stage brought clarity and systems that scale.